Sustainable Enterprise
What is it?
This is a way to explain how business can be viable in the future. Another aspect of sustainability is how my company is eco friendly which I am doing relatively well at the moment.
"Increases Bottom Line. You can earn more money and boost your bottom line by making your business more sustainable. Reduced business costs, more innovative strategies, an improved reputation, and more new customers who value sustainability all work to increase the amount of money sustainable businesses earn." Quote straight from google search.
​
Environment Sustainability
"There are many different ways a business can become sustainable: reducing waste, preventing pollution, adopting clean energy, conserving water, greening the planet by planting trees, using sustainable materials, making their products sustainable, and by adopting sustainable business travel policies" Quote straight from google search.
Triple Bottom Line
This term is a summary of my businesses commitment to cover sustainability, profit, people and the planet. Having these topics covered gives possible investors less to worry about and to get a clear look into my business. As well as it being clear to me what I do or do not need to work on.
Planet
At the moment this is one of the top subjects for all business at the moment. Showing that I am doing some good for the planet is always good for investors and general clients. This is also a huge part of my speciality in my freelance venture. I now specialise in landscape videography and photography. With my kind of business, it is the best way to promote Planetary Conservation, I am on the most used platforms at this time. Such as TikTok, Instagram reels and Youtube.
My use of transport is not that bad for the environment because I have a Smart ForFour, which has very low emissions.
This is an example of the type of video shots that I will be aiming to work on. The link on the image shows what I like to shoot.
For my photography, this has such a great example of my USP which is Landscapes.
People
This includes many different factors such as Human Rights, Equality, gender equality and a healthy work environment. In my business is will be working with so many different types of people in person, so this is very important to my business. When working with all different clients I will have to cater for them and take all their views on board. If anything that I create or do is offensive or does not suit whomever I'm working with I will be able to resolve as best I can. I am also doing things different I have plenty of examples of videos with flashing images, this is not brought up enough, I am trying to emphasise the importance and how hard it can be for epileptics to watch content without missing most of it.
Profit
This is how my business can last by keeping a constant income as much as possible. At the moment my business isn't making any money however as I look into new clients I do plan to start charging for my services. This is for my videography mainly however depending on what clients come up I may also start to get an income from photography. However, at the moment, it is not a top priority for me because I am mainly looking for experience and building up a great reputation. Once I start looking into more clients I will be able to look at costs for me and how much I will be changing my clients. I will work on this through my business plan.
Mission Statement
A mission statement has three key parts, the purpose, values, and goals of my company.
As a brand, I specify in landscape videography and photography.
I am the sole person running the business and doing all the work.
