After we completed the S.W.O.T analysis, our Tutor Grahame told us that we had to discuss how we can develop our strengths, improve on our weaknesses, keep looking for opportunities and look at our threats and see how we can make us as a team better than them.  After we chose the most relevant S.W.O.T'S we gave each box a strongest to less strong, this was to see how we can work on them to get all the strongest.

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Question 1  (How can we build on our strengths in place?)

We looked at all of our strengths and numbered them from 1-4. After doing this we further discussed how we can improve each one. The first (Increasing our skillset). This meant that because we have such a diverse class with all different skill sets it is sometimes a bit difficult for Radio people to quickly jump on a camera. Which did happen during the Dartford fireworks, however we have learnt from that. Secondly we discussed (Planning). This is the most crucial part of any production. It is a strong point for our group. WHen we did the Dartford Fireworks event as a collective the group had a huge amount of planning for it. However we did nit have a Plan B. This is the second most important thing of a production because if anything goes wrong we will have have planned for it and come up with a contingacy. Yet again some things did go at the Dartford FIrewwpeks so after this we have learnt from our mistakes and now know we need to have two plans. Also because we had an issue with roles we are now going to set individual roles to people and to possibly source external people if we need to.

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Question 2 (How can we eliminate weaknesses?)

After looking at our weaknesses as a class and numbering them from 1-5, we went through and discussed how we can eliminate them. First we said that we need to consider sourcing other people from Level 3 Creative Media  TV & Film. This will help producers keep more clam during production instead of chasing after people to switch roles and assist other people. We will also be able to be more strict with the roles, so with more people working on a production it will most likely go much more smoothly. Thsi will be imperative for big clients that can be very demanding and require lots of coverage. Secondly after the major issue with equipment management during the Dartford Fireworks event we have now learnt that we must have a technitiojns for all equipment that leaves and goes back into the tent. Thsi will be a great improvement for future productions to go much more smoothly.  Finally I the most important weakness that we need to improve on, wich is the groups communication skills. After the Dartford Fireworks event it became apparent that mostly everpone didn't have a clear understanding on what they were actually supposed to be working on even though we went through it the day before. So in future we will be having more board meetings with all crew every time ewe make new plansor have brain storming sessions for projects. Another way of communication that mist be taken on board is  for people not to sure on what to do for a production is to speak to a producer. 

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Question 3 (How can we recognise and take advantage of opportunities?)

As a group we have a lot to offer to clients. At the moment L4 Productions are looking at in hours clients. Howver we are also keeping up to date for looking at upcoming events to possible film. We are offering our services for free at this time to just get experience, wich is great for a client because it is free promotion material. Secondly we will be collaberating with our social media experts Liberty and Megan to get our name out there and to get valid research to help us with future clients. Fianlly as a group we must help eachotehr out so we have discussed to keep our eye out for work just just for our speciality but for others because it may not just help them because after a project someby else has worked on, there may end up being another line of work available. This will give L4 Productions more opportunities  for multiple clients.

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Question 4 (How can we minimise or eliminate threats?)

Lots of our threats do link in with our weaknesses as a group. First as students we are always in compotrions in house students and even students from other colleges because they will also be offering free videos for experience.  However to get around this we decided it would be a good idea to possibly collaborate with some of our competition, which is win for everyone. Secondly  due to Covid 19 effecting the whole plants  regulations of travel and entering certain events, the Vaccine is an important thing to have. Thsi is because a lot of events are no washing for a Covid passport to prove that your are safe to enter. However a couple of people in our group do not have other vaccine which effects everyone, so this has to be delt with promptly. Also networking with established companies that make there own promotion videos (DIY), are good targets.  This is beacuse once looking at some of our videos it is most likely to make hem understand how therecurrent videos need improvement. Experince in this business is the up most important thing to have when working with clients or just searching for them. This is why we are trying to build up our clientele. On a few locations i have personally had some problems with clients questioning my ability because I don't not have a lot of experience in video production. This is why it is imperative to get clients and get positive testimonials.